Located in the central-western part of Gangwon Province, Hoengseong County is a city blessed with a pristine natural environment, featuring the beautiful Taegisan Mountain and the clear Seomgang River. Since ancient times, thanks to its clean water, fresh air, and large daily temperature fluctuations, it has been widely known as a 'region of excellence' that produces Korea's finest agricultural and specialty products.

 

Hoengseong Hanwoo (Korean beef) is Korea's finest luxury brand of beef, raised in a clean natural environment with thorough lineage management and a customized nutrition system, boasting tender meat and exquisite marbling.

Taegisan Clean Deodeok is a high-quality well-being ingredient that grows in sandy loam rich in organic matter, boasting a rich aroma and excellent crunchy texture.

Compared to deodeok from other regions, it has less bitterness and a stronger sweetness, making it nationally popular in various dishes such as grilling and seasoned salads.

 

Anheung Jjinppang is a representative traditional Korean snack made by filling chewy bread dough, naturally fermented with makgeolli, with savory red bean paste slow-cooked in a cauldron from domestic red beans.

It captures the taste of a mother's cooking and the charm of the countryside, characterized by its mild, unsweetened flavor, and is so beloved that a festival dedicated to it is held every autumn.